ALX: A Unified Community

On April 24th, our members Old Town Boutique District and Maurisa Potts, of Spotted MP, announced their launch of a new social media photography campaign to shine a light on small business owners and the power of community to help support each other during these challenging times. The visual photo campaign titled “Community Is” highlights approximately 30 Alexandria small business owners and their families providing a visual interpretation of what their world looks like during the pandemic. Check out the pictures below, you just might recognize some of our ALX community members!

The Old Town Boutique District partnered with local powerhouse photographer Sarah Marcella, for this visual campaign. Sarah shot all the images at a safe distance from the driver’s side of her car. The purpose of the project was to raise awareness that small businesses continue to be the backbone of our economy, and are the ones that makeup Main Streets all across the U.S. – highlighting that the power of community is vital more than ever for them to thrive through these unprecedented times.

The “Community Is” campaign even received a nod from WUSA9 as part of their area Small Biz Saturday segment. Click here to see how these community leaders are continuing to support and unify our vibrant community.