The world of politics is always changing, so why should your office space not evolve along with it? As a political consultant, you need to be mobile, agile, and ready for anything. Coworking allows for all of those things while also being a cheaper alternative to renting an office and more. Oh, and did we mention it’s much cheaper than renting an office, too?
Coworking spaces are not just for startups anymore. Organizations of all types are seeing the value these kinds of spaces can provide. Political consultants are no different. There are benefits to coworking that extend far beyond the bottom line and can even impact your mission.
You’re probably not used to spending much time in an office, especially around election time. So, why should you pay for an office that you’re barely using?
One of the biggest perks of coworking is that you can pay for only as much time and as much space as you need. This flexibility allows you to change your space allocation as needed throughout the campaign.
You can start with a desk or two at the beginning of the campaign, and expand into offices and meeting rooms as the election draws closer and your team begins to grow. As an added bonus, most spaces offer private areas that you can use to make fundraising calls and talk strategy in private.
You’ll receive all of those benefits for far less than you would pay to rent your own dedicated office space. The less money you have to spend on overhead, the more you’ll have available to put toward helping your candidate. We’ll talk more about that later.
Coworking spaces are filled with all types of people — freelancers, entrepreneurs, and others who might be able to provide feedback on your campaign strategy. These are your potential voters and donors and what better way to engage them then by striking up a conversation over a smoothie from South Block.
You can receive honest input from the people who are going to (hopefully) be voting in the election, without ever having to leave your office. Use this unique community as an opportunity to try out pieces of the platform or talk about your candidate in an informal way that builds a buzz among exactly the type of people you want to have on your side.
Most coworking spaces even hold events that allow tenants to mix and mingle. This would be a great opportunity for your candidate to come and check out your office while meeting with some of their constituents in a low-key setting.
If you find that you need help with some piece of the campaign, like a website or data analysis, chances are you can find someone to do it in your coworking space. You don’t have to waste hours of your time trying to find a freelancer on your own, and you have easy access to whoever you choose throughout your time working together.
As a political consultant, you are always looking to maximize opportunities, right? There’s no reason you can’t count your move to a coworking space as one of those opportunities. If your candidate sees how well coworking is going for you, they might be inclined to try it with their own staff.
Think about it — your candidate can let donors know that his or her operation is being financially responsible and not wasting money on office space that they don’t need. Coworking also positions the candidate and the supporting team as trendy forward-thinking, rather than stuck in the past.
Invite members of the media in to visit with the team at the coworking space and watch how you utilize it. Your coworking host will likely appreciate the press coverage, too, and might even be willing to negotiate on a discounted rate in exchange for a little PR.
Moving a political operation into a coworking space also provides validation to constituents that it’s a valid way of doing business. There’s a misconception out there that coworking is just a bunch of people sitting around eating free snacks with their headphones on. If you’ve ever been to a coworking space, you know that this couldn’t be further from the truth.
The best way to know whether coworking is a good fit for you and your candidate is to try it. You can move in for a few weeks to test it out before you give up your other office arrangements. Think of it as field research and an opportunity to evaluate risks and rewards before making a final decision.
Remember that there’s no long-term commitment, so you’re not bound to stay anywhere that does not work for you. You can even try out a few different types of spaces to see which will work best. You might find that you need to move around from space to space or maintain desks at multiple locations as your candidate’s campaign expands.
Even if you decide that coworking is not for you in the end, you’ll still have access to potential constituents and donors during your trial run, which could prove valuable in an of itself. It might not be a good fit for this campaign, but it could work for your next one.
ALX Community offers day passes and a flex-30 plan. These options are perfect for trying out the coworking lifestyle. Contact us today to schedule a tour and see for yourself how coworking can change your nonprofit for the better!
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