TALX: Are you tapping into the millenial market? Influencer Marketing 101
Join ALX Community at Founders Hall for TALX, our regular speaker series!
Tashira from the lifestyle blog Politics & Fashion
Social media has revolutionized marketing by giving everyday people a platform to share feedback on their favorite products and services. For younger generations who are active users of social media, the opinions of bloggers and influencers can play a major role in how they spend their dollars. In fact, 70% of millenial consumers make purchasing decisions based upon their peers. Whether your business specializes in accounting, real estate, interior design, consulting services or more, partnering with people who have a niche online brand can help boost your exposure and profits.
Participants will learn more about:
– the growing field of influencer marketing
– how to partner with the right influencers for your business
– the basics of building a social media presence for small businesses
More on Tashira:
Tashira Halyard is a lifestyle blogger and fashion enthusiast from central Florida. Her blog, Politics & Fashion, is a values-driven place that explores style and self-care. Through Tashira’s website and social media, she promotes the latest fashion trends and how to curate a closet you love. When she’s not creating online or working in luxury retail, you can find her featured in Essence Magazine, Ms. Magazine, D/City Style, LS:N Global, Who What Wear and Apartment Therapy.