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TALX: Are you tapping into the millenial market? Influencer Marketing 101

February 19 @ 12:15 pm - 1:00 pm

Join ALX Community at Founders Hall for TALX, our regular speaker series!

Who:

Tashira from the lifestyle blog Politics & Fashion

TALX Topic:

Social media has revolutionized marketing by giving everyday people a platform to share feedback on their favorite products and services.  For younger generations who are active users of social media, the opinions of bloggers and influencers can play a major role in how they spend their dollars.  In fact, 70% of millenial consumers make purchasing decisions based upon their peers. Whether your business specializes in accounting, real estate, interior design, consulting services or more, partnering with people who have a niche online brand can help boost your exposure and profits.

Participants will learn more about:

– the growing field of influencer marketing

– how to partner with the right influencers for your business

– the basics of building a social media presence for small businesses

More on Tashira:

Tashira Halyard is a lifestyle blogger and fashion enthusiast from central Florida. Her blog, Politics & Fashion, is a values-driven place that explores style and self-care.  Through Tashira’s website and social media, she promotes the latest fashion trends and how to curate a closet you love. When she’s not creating online or working in luxury retail, you can find her featured in Essence Magazine, Ms. MagazineD/City StyleLS:N GlobalWho What Wear and Apartment Therapy.

Venue

106 N Lee St, Suite 200
106 North Lee Street, Alexandria, VA 22314
Alexandria, VA 22314 US
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